Glass industry body launches ad campaign on packaging materials

AIVE, the Portuguese association of glass packaging manufacturers, has launched an outdoor advertising campaign in Lisbon and Porto metro stations to raise public awareness about packaging materials. The campaign, created by MARCO under the slogan "Vai às compras? A sua escolha é mais do que o produto", compares different packaging materials side by side, highlighting their manufacturing components and promoting glass as a natural, safe option. AIVE will also join a panel on food, longevity and sustainable lifestyles at the Cascais Health Forum on 24 September, discussing packaging's role in health and wellbeing.