Vila Real de Santo António launches shared brand for its markets

The municipality of Vila Real de Santo António has created a common brand identity, "O que é nosso. Logo aqui.", for its three municipal markets: Vila Real de Santo António, Vila Nova de Cacela and Monte Gordo. Each keeps its own name and a visual symbol - shell, fruit and fish respectively - within shared green and brown graphics, to be used on bags, packaging, aprons and signage. A new website, www.mercadosdevrsa.pt, lists traders with photos, contacts and opening hours. The brand was publicly unveiled on Saturday at the Vila Real market with a flashmob by a local folk dance group.