Academia Ponto Verde targets 50,000 students with new look

Sociedade Ponto Verde is relaunching its Academia Ponto Verde recycling education programme for the 2026/2027 school year with a new visual identity and slogan. Aimed at students in the 2nd and 3rd cycles, the sessions teach the 3 R's (reduce, reuse, recycle) and correct packaging sorting, reaching schools nationwide including the Azores and Madeira. The programme targets over 50,000 students, a 32% rise on the previous edition, which had already been its largest to date. The rebrand, developed by agency Fuel, follows Sociedade Ponto Verde's 2025 rebranding and includes a new website built by WayNext.