EPAL launches campaign on the true value of water

Portuguese water utility EPAL has launched "A Água Não Nasce na Torneira" ("Water Doesn't Come from the Tap"), a campaign urging Portuguese citizens to reflect on the journey water takes before reaching their homes and to consume it more responsibly. The initiative highlights the capture, treatment, quality control and distribution work behind every glass of tap water, and aims to boost public understanding of water as a finite resource. It includes a special dossier with CNN Portugal, alongside national and regional press, digital platforms, radio and social media, with the Água&Ambiente portal as a media partner.