LIPOR launches new phase of glass recycling campaign

LIPOR has launched a new phase of its campaign "Reciclar é Dar + e Receber Futuro", now under the slogan "O Vidro Não Acaba Aqui", moving from awareness-raising to behaviour change. Funded by Sociedade Ponto Verde, it targets the HORECA sector and residents of LIPOR's member municipalities, using nudging techniques and communication materials to make glass recycling more intuitive. The initiative responds to Portugal's shortfall against EU targets: the national glass recycling rate stood at 50.4% in 2024, well below the 70% goal.