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Louroso, Oliviera do Hospital·Centro
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Ericas

Ericas
Ericas
Ericas
Ericas

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Ericas is a Portuguese company that handcrafts sustainable, 100% natural pet toys from heather roots using traditional artisan methods. Their durable, chemical-free products are designed for dogs, puppies, and small rodents, combining pet wellbeing with environmental responsibility.

Ericas is a Portuguese artisan brand based in Lourosa, Oliveira do Hospital, dedicated to producing sustainable, natural pet toys from heather roots. At the heart of their mission is a commitment to preserving the traditional craft of heather root processing — a practice pioneered by local artisans — while keeping the use of machinery to a minimum in order to reduce their ecological footprint. All products are made from 100% natural heather roots, free from any animal-derived ingredients, additives, or chemicals. The exceptional hardness of heather wood makes these toys extraordinarily durable and long-lasting. Beyond entertainment, they offer multiple benefits for pets: they help reduce stress and anxiety, improve oral hygiene by cleaning teeth and strengthening gums, prevent tartar build-up and bad breath, and support digestive health through natural fibres and minerals. The toys are fully vegan, odourless, and fat-free. Ericas products are suitable for a wide range of animals, including dogs and puppies of various sizes, as well as rabbits, hamsters, degus, squirrels, and birds. The range is available in multiple sizes — from XXS to L — to accommodate different breeds and chewing needs. With free shipping on orders over €50 within mainland Portugal and a 30-day return guarantee, Ericas combines artisan quality with customer-friendly service. Their ethos — "All together for a more sustainable tomorrow" — reflects a broader commitment to collective environmental responsibility and conscious consumption in the pet care sector.

Our Goal

Ericas aims to produce high-quality, 100% natural pet toys made from heather roots, preserving traditional artisan craftsmanship while minimising ecological impact and promoting sustainable consumption in the pet care market.

Our Wishes

Ericas welcomes community support in spreading awareness of sustainable, natural alternatives to conventional pet toys and values partnerships with eco-conscious retailers and pet owners.