Mind the Trash is Portugal's first zero-waste online store, founded in Lisbon in 2017, and sells sustainable, organic and plastic-free products for everyday life. Alongside the shop it works on education and community awareness, with the aim of making sustainable living simple and accessible across Portugal.
Mind the Trash sells zero-waste products online from Lisbon. When it launched on 5 July 2017, it was Portugal's first zero-waste online shop, and it has become one of the most recognised in the country. Catarina Matos and Christian founded it in 2017, but it started a year earlier in London, as an Instagram account sharing tips and alternatives for sustainable living.
The store offers a wide range of eco-friendly, vegan, organic and plastic-free products for everyday use. Personal care covers solid shampoos, natural toothpaste and menstrual cups. For the house there are biodegradable bin bags, glass straws and concentrated laundry detergent. Mind the Trash also makes its own line of solid shampoos, Bio Mind The Trash, with versions for different hair types.
The team tests every product itself before putting it on sale, so customers can buy with confidence. Orders go out in reused packaging, and anything ordered before 2 pm is dispatched the same day. Customer service is handled by real people, with no automated systems.
The shop also works on education and raising awareness. Its blog covers subjects from sustainable home maintenance to environmental education. Mind the Trash received the Best Online Store Award 2026 from Grande Consumo, and it is widely cited as a reference on sustainable consumption in Portugal.
Our Goal
Mind the Trash wants to make sustainable, zero-waste living accessible to everyone in Portugal, through a chosen range of eco-friendly, organic, vegan and plastic-free products. It also tries to educate consumers and inspire them to make small, meaningful changes that benefit both their own wellbeing and the health of the planet.
Our Wishes
Mind the Trash is open to partnerships with sustainable brands and producers. It also welcomes community members who want to join the zero-waste movement and share its commitment to conscious, plastic-free consumption.
