Raíz Circular

Raíz Circular is a Portuguese consultancy dedicated to helping organizations of all sizes transition towards more sustainable and circular business models. Founded by Joana Capela, a biochemist-turned-sustainability specialist certified in Global Reporting Initiative (GRI) sustainability reporting, the company offers a structured methodology that begins with a preliminary diagnosis of an organization's current practices, followed by identification of critical points, design of a strategic action plan, guided implementation, ongoing monitoring, and a final sustainability report following GRI standards. Beyond consulting, Raíz Circular provides training in sustainability and circular economy for companies, schools, and the general public, including structured online courses. The organization emphasizes proximity and hands-on support, conducting monthly visits to client facilities to provide technical guidance during implementation. Its work responds to growing regulatory pressure in Europe, such as anti-greenwashing legislation and the Corporate Sustainability Reporting Directive, which increasingly require businesses to demonstrate real, verifiable sustainability outcomes. Raíz Circular positions itself as a partner that reduces the risks associated with this transition while enhancing organizational competitiveness. The company also practices what it preaches: its own communications are minimalist, its website is hosted on a green server powered by 100% renewable energy, and its limited printed materials use biodegradable potato starch paper. Based in Évora, Raíz Circular® is registered under founder Joana Manuela Capela Pires and reflects her academic background in biochemistry combined with specialized training in sustainable business innovation.