Do Zero
Do Zero is a Portuguese sustainability platform curating conscious brands, collaborations and a podcast, and organising Cidade Do Zero, one …
Minimalism & Conscious Consumption
Less, but better: bulk pioneers like Maria Granel, the refill movement Mind the Trash, and family projects like Living the Life choosing enough over more. A quieter way to consume.
Projects in this focus
Blanky
Blanky is a fast-growing Portuguese sustainable home textiles brand, best known as the first weighted blanket company in Iberia, offering ba…
ISTO
ISTO. is a Portuguese sustainable fashion brand offering luxury everyday clothing made from organic, natural, and recycled materials, with f…
Jinja
Jinja is a sustainable design brand in Porto, founded in 2012 by Norma Silva. It makes handmade home products from reused industrial textile…
Mind the Trash
Mind the Trash is Portugal's first zero-waste online store, founded in Lisbon in 2017, and sells sustainable, organic and plastic-free produ…
Maria Granel
Maria Granel opened in Lisbon in 2015 as Portugal's first bulk organic grocery store, selling organic bulk food and sustainable accessories …
Corkor
Corkor is a Portuguese brand that handcrafts vegan accessories from genuine cork in Barreiro, as a cruelty-free alternative to leather. It m…
Zero Waste Lab
Zero Waste Lab is an independent hub and NGO in Lisbon that pilots collaborative solutions towards zero waste and circular economy practices…
Conscious consumption in Portugal
The cheapest sustainable purchase is the one not made, which is an awkward premise for a catalogue of businesses. The projects here mostly agree: they sell less, sell slower, or sell the thing that replaces a stream of purchases.
Maria Granel and Mind the Trash sell by refill rather than by package. Leafclean concentrates cleaning products so you stop buying water. Terra Lab works with plants that last, O Cais runs a shop and café in a 1765 building in Silves, and Vida em Transição and Living the Life are households in central Portugal doing the whole thing as a way of life.
See also zero waste living, plastic-free alternatives and ethical shopping platforms. Dated activities from these projects are listed in our events calendar.