Hoooked Portugal

Hoooked Portugal is a sustainable textile company headquartered in Zibreira, Torres Novas, in the Santarém district of Portugal. Operating under the brand Hoooked, the company specialises in transforming waste generated by the fashion industry into 100% recycled yarn products, giving new life to materials that would otherwise be discarded. Their yarn range spans chunky recycled cottons, silky plant-based fibres, and a variety of textures suited to crochet, knitting, and macramé. Among their most recognised products is Zpagetti, a chunky textile yarn made from cotton jersey off-cuts — a practical and colourful example of circular production. The company also offers free beginner patterns and step-by-step tutorials, lowering the barrier to entry for new crafters and encouraging a culture of making rather than buying. Hoooked's philosophy is rooted in the principle that great design and environmental responsibility are not mutually exclusive. By intercepting textile waste at the source and reprocessing it into desirable crafting materials, the company directly reduces the environmental impact of fast fashion while supporting a growing global community of conscious makers. Production in Portugal means the supply chain remains local, supporting rural employment in the Portuguese interior and reducing the carbon footprint associated with long-distance manufacturing. The brand connects sustainable production values with accessible, creative products, bridging the gap between environmental consciousness and everyday crafting life. Founded in 2013, Hoooked Portugal has grown into a recognised name in circular textile innovation, positioning itself as both a materials supplier and an advocate for no-waste practices within Portugal and beyond.